Indonesian Teen Raps to Fame

Category: Lifestyle/Entertainment

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. make a name for oneself / meɪk ə neɪm fɔr wʌnˈsɛlf / (idiom) – to become famous
    Example:

    The rising star from Malaysia is making a name for herself in the United States.


  2. sensation / sɛnˈseɪ ʃən / (n) – someone or something that causes excitement and interest among many people
    Example:

    The singer started as an Internet sensation who became popular for her online videos.


  3. witty / ˈwɪt i / (adj) – funny in a clever way
    Example:

    The comedian’s followers are getting a good laugh out of his witty social media posts.


  4. pave the way / peɪv ðə weɪ / (idiom) – to make a situation possible
    Example:

    Meeting popular producers paved the way for the artist’s success.


  5. on par / ɒn, ɔn pɑr / (idiom) – being on the same level of quality as someone or something
    Example:

    The new artist impressed the audience because his talent was on par with that of veteran artists.


Article

Read the text below.

A homeschooled teenager from Indonesia is making a name for himself in the rapping industry.


Born in Jakarta, Indonesia, in 1999, Internet sensation Brian Imanuel has gained over 600,000 followers on Twitter and 200,000 on Soundcloud, a music streaming site. Before rising to fame, he was just an average adolescent who took pleasure in creating humorous online videos and witty Twitter posts.


Although his linguistic capability was initially limited to Bahasa Indonesia, he eventually learned English through the Internet. This paved the way for his transition to the  American style of rapping, which was inspired by rappers Childish Gambino and Tyler the Creator.


Imanuel’s online presence further grew when he released the video of his debut single, which tackles social issues in Indonesia, in 2016. The video became viral and currently has over 60 million views on YouTube. As a result, he caught the attention of American music representatives and artists such as Diplo, who was in search of new talents who are on par with renowned international singer Justin Bieber.


This year, Imanuel was able to release two tracks. One is a collaboration with hip-hop artists Keith Ape and XXXTentacion, while the other is a solo single. In addition, his first major tour called ‘Come to My Party’ has kicked off last September in Anaheim, California.


Imanuel is currently signed under 88Rising, a Brooklyn-based entertainment label that focuses on Asian music and founded by Japanese-Korean Sean Miyashiro. Along with other 88Rising artists such as Chinese rap group Higher Brothers, Imanuel is set to promote Asian culture through music.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

• Do you think Brian Imanuel can sustain his popularity? Why or why not?
• In what ways can Brian Imanuel’s story positively influence others? Discuss.

Discussion B

• How can the Internet make or break one’s popularity? Discuss.
• Aside from the Internet, what are other venues that can help boost one’s popularity? Explain.