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A pop-up bar made with more than one million toy building blocks will open in London this spring.
The bar follows the concept of “pop-up retail,” a trend in which businesses operate for only a limited time. Pop-up retailers usually sell goods that are seasonal, such as toys and clothes.
The pop-up bar travels around the world and stops in a place for a short time. Aside from London, the bar will also be visiting Montreal, Toronto, New York, and Los Angeles this year. The bar is disassembled and rebuilt every time it is moved.
The bar will display sculptures made of toy blocks and will also let customers build and play with block sets scattered in the area. Despite being based on a toy, the bar does not target children. Instead, it is designed to bring nostalgia to adult customers.
The bar will serve alcoholic drinks and feature music from local DJs. However, interested individuals must take note that tickets to the bar will be only on a first-come, first-served basis and must be ordered online.
Before its opening in London, however, the bar faced controversy over its name. Originally named Legobar, the pop-up bar’s name was changed to TheBricksBar due to a complaint from The Lego Group.
In an official statement, the toy company clarified that the pop-up bar is not related to The Lego Group. It also emphasized that its main target audience are children and it would not want to be involved with establishments serving alcoholic beverages. Because of this, the bar’s website now shows a disclaimer that it is not affiliated with The Lego Group.