Facebook Launches Digital Health Screening Tool

Category: Health

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. personalized / ˈpɜr sə nlˌaɪzd / (adj) – made or created for a particular person
    Example:

    The app gives personalized meal plans depending on the user’s age, gender, and weight goal.


  2. preventive / prɪˈvɛn tɪv / (adj) – used to stop something bad or negative from happening
    Example:

    For my overseas trip, my doctor advised me to take a preventive flu shot.


  3. vulnerable / ˈvʌl nər ə bəl / (adj) – easily hurt, harmed, or attacked physically, mentally, or emotionally
    Example:

    Young children are vulnerable to infection.


  4. relative / ˈrɛl ə tɪv / (adj) – judged or measured according to another factor
    Example:

    The amount of medicine to be taken is relative to the patient’s age. Younger patients usually take a smaller dosage.


  5. engage / ɛnˈgeɪdʒ / (v) – to attract and keep interest or attention
    Example:

    The interactive tool engaged users and encouraged them to buy the product.


Article

Read the text below.

Facebook has debuted a new healthcare tool that provides users with personalized health resources and checkup reminders.


The tool, called Preventive Health, is a healthcare feature currently only available in the United States. It accesses users’ age and gender, then gives them information on what illnesses they are vulnerable to, as well as reminders for possible screenings or checkups.


The new tool was created with preventive health in mind, particularly in avoiding the two leading causes of death in the United States—cancer and cardiovascular illnesses.


To access the feature, users simply have to search Preventive Health on Facebook or click on an advertisement in their newsfeed. After doing so, users will be presented with various preventive health measures, such as getting a cholesterol test, relative to their age and gender.


The tool also lists medical procedures and explains how frequently a person should undergo each. Users can tick off the procedures they have completed and schedule reminders for future tests or checkups using the tool.


Preventive Health also features a map of health centers in the United States to let users know where they can access healthcare.


Because of data sensitivity associated with the new tool, Dr. Freddy Abnousi [ab-NOO-see], Facebook’s head of healthcare research, ensured that Facebook will not share any personal information to third-party organizations or insurance companies. Similarly, users’ Preventive Health data will not be accessible to other Facebook users.


Eventually, Facebook plans to expand Preventive Health outside the United States. For now, however, the tech company would like to see whether Facebook users will actually engage with the tool.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

• Do you think Preventive Health will be useful in preventing cancer and heart diseases in the United States? Why or why not?
• If it becomes available outside the United States, do you think Preventive Health will be widely used by people in your country? Explain.

Discussion B

• What circumstances do you think prevent people from prioritizing preventive healthcare (e.g. shy personality, financial limitations)? Explain.
• How can people be encouraged to prioritize preventive healthcare? Discuss.