Google Brings Back Photo Printing Service

Category: Technology/Innovations

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. revive / rɪˈvaɪv / (v) – to bring something back
    Example:

    The clothing brand is reviving fashion trends from the ’90s.


  2. leverage / ˈlɛv ər ɪdʒ / (v) – to use something to get a desired effect or result
    Example:

    The company leveraged customer feedback to improve its new product.


  3. glossy / ˈglɒs i / (adj) – shiny and smooth
    Example:

    Coconut oil can make hair glossy.


  4. reminisce / ˌrɛm əˈnɪs / (v) – to talk, think, or write about past events and experiences
    Example:

    My father reminisced about his childhood when we visited his hometown.


  5. fond / fɒnd / (adj) – describing something that gives positive feelings
    Example:

    This playground reminds me of fond moments during my childhood.


Article

Read the text below.

Google has announced that it is reviving its photo printing service on Google Photos.


Called the Premium Print Series, the service underwent a trial period that ended in June. In October, Google revived the service and officially launched it for users in the United States. The service leveraged feedback from the trial so that users could have more control over the prints they receive and how they appear.


The Premium Print Series uses an AI program to choose and print subscribers’ 10 best photos for $6.99 every month. The photos can be delivered to a subscriber’s home or arranged for same-day pickup at CVS Pharmacy, Walmart, or Walgreens locations. Users have the option to skip a month of their subscription or cancel it completely if they no longer need it.


Through the Google Photos app, users can edit which photos are selected and customize them before they are printed and shipped. Subscribers can have the photos printed on matte cardstock or premium glossy photo paper. They also have the option to convert the photos into postcards.


In addition to its printing service, Google Photos is also offering canvas prints and photo books with up to 140 pages.


Industry experts commented that the service was launched at a time when there are limited chances for people to take photos, as the pandemic has hindered them from traveling and attending events. However, with the Premium Print Series, users can reminisce about fond memories from pre-pandemic times that they captured on film. It also comes in time for the holidays, when people will be sending cards to family and friends.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

• Do you think it’s worth subscribing to the Premium Print Series? Why or why not?
• Do you think the demand for the Premium Print Series will be short-term or long-term? Explain.

Discussion B

• What are some of your best memories captured in photos? Discuss.
• Do you think important memories (e.g. milestones, once-in-a-lifetime events) should be captured in photos? Why or why not?