Promotions, not job cuts, follow Southwest’s holiday chaos

Category: Business

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. notable / ˈnoʊ tə bəl / (adj.) – worth mentioning or noticing
    Example:

    The host introduced the guest speaker by listing all his notable achievements.


  2. feedback loop / ˈfidˌbæk lup / (n.) – a system for product or service improvement that uses gathered opinions or information to determine future actions
    Example:

    The company mainly uses social media for their feedback loop.


  3. demote / dɪˈmoʊt / (v.) – to change the rank or position of someone into a less important one
    Example:

    After a huge loss, the sales manager was demoted.


  4. move up / muv ʌp / (phrasal v.) – to have a better job, go to a higher level, etc.
    Example:

    After working as an assistant manager for four years, he finally moved up.


  5. under the strain of / ˈʌn dər ðə streɪn əv / (idiom) – having a difficult problem that’s too much to deal with
    Example:

    The company is currently under the strain of meeting a very high demand for its products.


Article

Read the text below.

Southwest Airlines announced a number of executive promotions on January 9, days after announcing that their service meltdown last December will cost the company up to $825 million, but none of the changes involved the highest-ranking officers.


The airline said the changes “will strengthen our operational execution” while also saying they were long-planned and a continuation of restructuring that began in September 2022 under a new CEO, Robert Jordan.


Four of the five executives getting promoted joined Southwest in 2001 or before, although one left for five years before returning to the Dallas-based airline.


The most notable move was the promotion of Adam Decaire from vice president of network planning to senior vice president of network planning and network operations control. Southwest said this would add reliability to its operation by creating “a tighter feedback loop” between designing the schedule and actually flying it.


A Southwest spokesman said no one was demoted or left the company in connection with January 9’s moves. Some of the promotions were to fill openings left when other executives moved up — Decaire took on duties handled by Andrew Watterson before he was elevated to chief operating officer in October 2022.


Southwest canceled more than 16,700 flights over the last 10 days of December, which began with a winter storm and grew worse when its crew-rescheduling technology broke down under the strain of reassigning thousands of pilots and flight attendants. The airline said that the crisis would lead to a money-losing fourth quarter because of lost revenue and higher costs to recover the operation.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • The airline said the promotions were long-planned and a continuation of restructuring that began in September 2022. Do you think it’s a good move to continue with those promotions even after the airline’s holiday issues? Why or why not? Discuss.
  • In your opinion, why are promotions important? What should companies consider in promoting their staff (ex. years of experience, performance)? Discuss.

Discussion B

  • What do you think is the importance of a “tight feedback loop” (ex. improves products and/or services, improves operations)? Discuss.
  • What would help a company have a tighter feedback loop (ex. executives’ interactions with consumers/customers, regular surveys from employees)? Discuss.