Meta launches Threads as rival to Twitter

Category: Technology/Innovations

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. glitch / glɪtʃ / (n.) – a small problem that stops something from working normally
    Example:

    According to the customer reviews, this new app has a lot of glitches.


  2. gripe / graɪp / (n.) – a strong complaint
    Example:

    The team members talked to their manager about their workload gripes.


  3. cite / saɪt / (v.) – to mention something as a reason for something or to support an idea or opinion
    Example:

    The two organizations decided to end the partnership. They cited “differences of opinion” as the main reason.


  4. regulatory / ˈrɛg yə ləˌtɔr i / (adj.) – related to making official rules in a particular business, activity, etc.
    Example:

    The health department created a regulatory system to ensure the safety of all new medicines.


  5. clamp down on (something) / klæmp daʊn ɒn / (phrasal v.) – to take strong action to stop or limit something that’s harmful
    Example:

    The congress passed a new law that will clamp down on teenage drinking.


Article

Read the text below.

Tens of millions of people have quickly signed up to Meta’s new app, Threads, as it aims to compete with Twitter. It’s a sign that users are looking for an alternative to the social media platform that’s undergone a series of unpopular changes since Elon Musk bought it.


Meta said that 30 million people had registered for Threads on its first day. There’s plenty of excitement about the opportunity to make a fresh start on a new social media app.


There also have been glitches, annoyance about the lack of a chronological feed and gripes about missing features. That raises the question of whether it could pose a meaningful challenge to Twitter.


Threads is billed as a text-based version of Meta’s photo-sharing app Instagram that the company says provides “a new, separate space for real-time updates and public conversations.”


Instagram users can log in with their existing usernames and follow the same accounts on the new app, giving Threads users a ready-made audience and an edge over other Twitter challengers like Bluesky and Mastodon.


Meta’s new offering also has raised data privacy concerns. The company has held off on rolling it out in the European Union, citing regulatory uncertainty.


The 27-nation EU has strict data privacy rules and is set to start enforcing a new set of digital rules aimed at clamping down on Big Tech companies and limiting what they can do with users’ personal information.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Meta said that Threads is “a new, separate space for real-time updates and public conversations.” In your opinion, how important are real-time updates and public conversations? On what platforms do you get such information? Discuss.
  • How popular is Twitter in your country? Why is that so? Do you think Threads will be popular in your country? Why or why not? Discuss.

Discussion B

  • Threads aims to compete with Twitter. What do you think are the pros and cons of business competitions like this? Discuss.
  • As a user of social media apps, what are your considerations when choosing between competing companies? Discuss.