Ghana firm tackles missed business with mobile internet

Category: Business

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. trader / ˈtreɪ dər / (n.) – a person who buys and sells goods
    Example:

    The local trader sells fresh vegetables at the farmers’ market every weekend.


  2. installment / ɪnˈstɔl mənt / (n.) – a series of small payments that a person must pay over a long time until he/she has paid the total cost
    Example:

    He paid his loan in installments over several years.


  3. yield / yild / (n.) – the quantity of something that is produced by a farm, factory, etc.
    Example:

    Climate change is expected to impact global rice yield in the coming decades.


  4. workshop / ˈwɜrkˌʃɒp / (n.) – a meeting, usually an educational one, in which people develop their skills through discussions and activities
    Example:

    The community center held a gardening workshop to teach residents how to grow vegetables in small spaces.


  5. leapfrog / ˈlipˌfrɒg / (v.) – to improve or become more advanced by skipping the other stages or steps that others have followed
    Example:

    He intends to leapfrog his career by earning an advanced degree in his field.


Article

Read the text below.

Access to mobile internet is driving economic development in Africa but the cost of buying a phone is still a major obstacle for ordinary traders.


85% of the sub-Saharan region is covered by networks but only 25% of people use it according to the mobile lobby group GSMA, now a company in Ghana has a plan to close this digital gap.


Cyril Fianyo is a vegetable farmer in a village called Atabu in Ghana’s Volta region. He believes his business has the opportunity to expand now he’s able to use the internet on his phone.


Fianyo is being shown how to navigate apps that interest him, including a third-party farming app called Cocoa Link that offers videos of planting techniques, weather information and details about the challenges of climate change affecting cocoa and other crops. Previously he was restricted to calls and texts. Now he’s registered with a company called Uniti Networks.


Fianyo uses his identity card to register with the firm, he’s put on a deposit of 340 Ghanaian Cedis ($25) for the smartphone and will pay the remaining 910 Cedis ($66) in installments.


Fianyo, who previously planted according to his intuition and rarely interacts with farming advisors, is optimistic that the technology will help him increase his yields. “I like searching on the phone so much,” he says.


“When I got it, I saw that this phone is very smart, so I don’t find it difficult to get some information that I want.”


At a training session in Hohoe market, Uniti Networks’ Rita Quansah teaches a digital literacy workshop to a small group of men and women.


Quansah explains, “There are video tutorials as well in the app in Ewe so that those who are not able to even understand the English will be able to watch the videos in their local language.”


The mobile lobby group GSMA says the mobile internet has enabled the sub-Saharan region to “leapfrog” certain infrastructure and service gaps by providing access to mobile money where formal banks have failed.


Less than 50% of the population has access to a bank account, according to the World Bank.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • How do you think digital literacy workshops, like the one given by Uniti Networks, would impact a community that’s not accustomed to using the internet regularly (ex. it will allow people to access more information, it will open up new economic opportunities)? Discuss.
  • What kind of workshop do you think your community needs right now (ex. health and wellness workshop, technology and innovation workshop)? Why do you think so? Discuss.

Discussion B

  • Cyril Fianyo believes his business has the opportunity to expand because he can use the internet on his phone. In what way do you think using the internet can make small businesses successful? Discuss.
  • How do local business owners in your country use the internet to grow their businesses? Do you think it’s possible for a business to be successful nowadays without the use of the internet? Why or why not? Discuss.