US agency says Tesla’s public statements imply that its vehicles can drive themselves. They can’t

Category: Business

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. revisit / riˈvɪz ət / (v.) – to think about or discuss something again, often to consider it in more detail or from a different perspective
    Example:

    The company will revisit its customer service policies due to recent complaints.


  2. deceptive / dɪˈsɛp tɪv / (adj.) – making someone believe something that is not true or giving an impression that is different from the reality
    Example:

    The advertisement was deceptive. It made the product seem better than it was.


  3. interface / ˈɪn tərˌfeɪs / (n.) – the part of a system or device in which information is presented to the user on the screen of a computer, mobile phone, etc.
    Example:

    The app developers improved the interface so that even elderly people could use it.


  4. vigilant / ˈvɪdʒ ə lənt / (adj.) – staying alert or keeping close attention to things to identify any risks, dangers, or issues
    Example:

    Some people are vigilant about social media use due to its impact on privacy.


  5. repost / ˈriˌpoʊst / (n.) – a message, post, etc., on social media or a website that was posted or published again by someone else
    Example:

    The repost had more likes and comments than the original post.


Article

Read the text below.

The U.S. government’s highway safety agency says Tesla is telling drivers in public statements that its vehicles can drive themselves, conflicting with the owner’s manual and briefings with the agency saying the electric vehicles need human supervision.


The National Highway Traffic Safety Administration is asking the company to “revisit its communications” to make sure messages are consistent with user instructions.


The agency began the investigation in October after getting reports of four crashes involving “Full Self-Driving” when Teslas encountered sun glare, fog and airborne dust. An Arizona pedestrian was killed in one of the crashes.


Critics, including Transportation Secretary Pete Buttigieg, have long accused Tesla of using deceptive names for its partially automated driving systems, including “Full Self-Driving” and “Autopilot,” both of which have been viewed by owners as fully autonomous.


A letter and email raise further questions about whether “Full Self-Driving” will be ready for use without human drivers on public roads, as Tesla CEO Elon Musk has predicted.


In the email, Gregory Magno, a division chief with the agency’s Office of Defects Investigation, writes that Tesla briefed the agency in April on an offer of a free trial of “Full Self-Driving” and emphasized that the owner’s manual, user interface and a YouTube video tell humans that they have to remain vigilant and in full control of their vehicles.


But Magno cited seven posts or reposts from Tesla’s account on X, the social media platform owned by Musk, that indicated that “Full Self-Driving” is capable of driving itself.


“Tesla’s X account has reposted or endorsed postings that exhibit disengaged driver behavior,” Magno wrote. “We believe that Tesla’s postings conflict with its stated messaging that the driver is to maintain continued control over the dynamic driving task.”


In addition, Tesla says on its website that the use of “Full Self-Driving” and “Autopilot” without human supervision depends on “achieving reliability” and regulatory approval, Magno wrote. But the statement is accompanied by a video of a man driving on local roads with his hands on his knees, with a statement that “The person in the driver’s seat is only there for legal reasons. He is not doing anything. The car is driving itself,” the email said.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Do you agree that names like “Autopilot” and “Full Self-Driving,” used by Tesla, might confuse people about what their driving technology can do? Why or why not? Discuss.
  • What do you think companies should consider when naming or describing their products, especially those related to consumer safety? Discuss.

Discussion B

  • Why do you think some companies promote their products and services in a deceptive way? How do you feel about these companies? What do you think should be the consequences for companies proven to mislead their customers into buying their products? Discuss.
  • How do you think you can protect yourself against misleading ads from companies? Discuss.