Can stunning landscapes and adventures tempt Western tourists to visit Mongolia?

Category: (Self-Study) Business

Storyline

Hide Storyline

Trekking through this breathtaking scenery on horseback—this is the experience of Mongolia that the country thinks will tempt Western tourists to pay it a visit.

One of the people hoping to show them what’s on offer is tour guide Egjimaa Battsooj. She and her assistant are sorting out saddles and riding gear for a small group of European clients who will travel on horseback across northern Mongolia. They come to see wildlife, steppes, and traditional nomadic lifestyle.

Battsooj and her team have taken on two or three customized tours every month since 2023, half the orders they received before the virus brought tourism to a halt.

Battsooj has noticed a rise in Koreans making the trip to her country, but she wants to attract a wider clientele. “I understand it’s closer and it’s easier to have any exposure, but still we need different branches in different sectors, not only just one,” she says.

“And also there’s almost zero support from the Ministry of Tourism in Mongolia. I don’t really remember getting any help or the support from the Mongolian government during the pandemic.”

Now Mongolia has launched a “Welcome to MonGOlia” campaign to win people back. The government has added flights and streamlined the visa process, offering visa-free visits to many countries.

At least 437,000 foreign tourists visited in the first seven months of this year, up 25% over the same period last year, including increasing numbers from Europe, the U.S., and Japan.

Mongolia’s government aims for 1 million visitors per year. It would be a huge boost for the tourism industry. Those who work in the industry understand the challenges they face. And there is hope that a few improvements could tempt lots more people to visit.

“I want the number of tourists to increase. We need to improve the comfort of the incoming tourists. Although there are many problems, the tourism sector is improving and getting better and better,” says Ganbayar, who has been a driver for a tour agency for more than ten years.

With its vast number of attractions, Mongolia hopes to unlock the untapped potential of its tourism sector.

This article was provided by The Associated Press.

Script

Hide Script

[Horseback riding and a cluster of yaks]

[Tourists riding horses]

[Photos of horseriding trip]

[Photos of trips in Mongolia]

[Tour operator Egjimma Battsooj and her team member tidying up equestrian accessories]

[Egjimma Battsooj, tour operator]

Egjimma Battsooj (interview): “When they ride in their country, most of the time you’ll encounter someone’s private property or need permission to ride through the property. But here in Mongolia, we don’t need that. But if you’re traveling to the north, close to the border, you’ll need a permission. That’s all. You don’t need to open a gate. You don’t need to have any permission from anyone, basically, so they focus more on that and also for cultural experiences, because we are kind of like the last true nomads in the whole planet.”

[Reindeer and tents]

Egjimma Battsooj (interview): “But the Koreas, I understand it’s closer and it’s easier to have any exposure, but still we need different branches in different sectors, not only just one. And also there’s almost zero support from the Ministry of Tourism in Mongolia. I don’t really remember getting any help or the support from the Mongolian government during the pandemic. I don’t really remember that.”

[Tourists going up steps towards Genghis Khan Equestrian Statue]

[Tourists taking photos]

[South Korean tour group taking photos]

[Genghis Khan Equestrian Statue against a backdrop of sunset]

[Camel handler Munkhjargal Dayan with his camel]

Munkhjargal Dayan (interview): “Yes, it was difficult during the Covid pandemic. We lost 2-3 of our camels during that time due to no availability of hay feed and all traffic movements were very restricted. Now we have selected white camels for tourists to make camels more colorful and nice. Most importantly, we want to show tourists coming from other countries our way of life in Mongolia. In order to promote this, we have eagles, horses and other animals here for them. There are also other people who provide same services here. We are also self-employed working on our own here.”

[Camels]

[Mongolian tents]

Jasper Koning (interview): “The space is enough but it sometimes hard to get the right direction because we don’t understand what is there so that would be something to improve, more English language.”

[Mongolian residents in traditional dresses taking group photos on Sukhbaatar Square]

[Genghis Khan statue]

Michael John (interview): “I knew about Genghis Khan and a little about the history , and I saw some documentaries about the eagles out west that’s really got me interested in coming. But apart from that, not too much. So it’s a great opportunity to learn more.”

[Local residents in traditional dresses taking group photos]

[Tourist group]

[Tourists taking photos]

Ganbayar (interview): “I want the number of tourists to increase. We need to improve the comfort of the incoming tourists. Although there are many problems, the tourism sector is improving and getting better and better.”

[Horse rider helping a child sit onto the saddle]

[Tourists riding horses]

This script was provided by The Associated Press.