[Brenda Holloway looking through groceries]
[Grocery cart moving between aisles]
Brenda Holloway (interview): “Now all of the prices have gotten so inflated that it’s kind of stressful because you got to figure out, okay, should I choose this item with this pricing or should I not? Because, you know, you have other bills and things that are coming up now that you used to be able to just come in the store and pick out whatever, you didn’t have to worry about it, but now you got to be more conscious with what you’re buying in the pricing on what you’re buying. So, it makes it a little stressful this year.”
[Price sign]
[Hams]
[Price sign]
Brenda Holloway (interview): “I’m still budget conscious, more so now than I have been throughout the years. I’m hoping that it’ll change next year. Let’s hope so. But for now, it’s a little. You just still have to be a little budget friendly and conscious on that.”
[Walmart]
[Walmart sign]
Brenda Holloway (interview): “I love Great Value because I can get more because the price is so low, but the quality is good. So, I like to shop for Great Value, it doesn’t matter what as long as it’s Great Value. I like. I love it. I’ll take it.”
[Mary Szymanski looking at groceries]
[Frozen turkey]
[Mary Szymanski looking at a price tag]
Mary Szymanski (interview): “It’s not a prime concern of mine. Maybe at a different time in my life when I had kids at home, it might have been more of one, but now I. I guess I’m an optimist. I feel that we’re going in the right direction or have been and that things have come down. Gas prices have come down.”
[Boneless ham]
[Shoppers walking by eggs]
Robin Wenzel (interview): “National brands I think coming out of Covid when they were having to increase prices with the increase of a lot of the input costs, they have since come down to a place where things are normalized and they’re stabilizing a bit.”
[Workers organizing groceries]
[Price of mashed potatoes]
Robin Wenzel (interview): “I would say the advice for the shopper this year is to be proactive. Shop around, look for the deals. There are a lot of retailers that are offering bundles out there, but you can also shop with store brands and a mixture of some name brands and still save money. We think this is the year where you have a little bit more flexibility with some of the name brand choices, as we’ve seen that pricing gap reduced.”
[Pumpkin pie price tag]
[Grocery cart moving between aisles]
This script was provided by The Associated Press.