Immerse yourself in an entire digital amusement park in Saudi Arabia

Category: (Self-Study) Business

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The House of Hype—a digitalized amusement park—is offering an immersive experience for visitors in Riyadh, Saudi Arabia.

Guests can navigate the park like a video game, unlocking prizes and scavenger hunts in augmented reality using their smartphones. “We like to call it ‘wonderverse.’ We are trying to get the most out of the creative people in the industry,” says Abdulrahman Abdulwahid, Supervisor at House of Hype.

“We have dancers here. We have, we like to call it icons. Icons, which is dancers. We have public speakers. We have just people trained to interact with our visitors to make them feel happy, ask them random questions, give them challenges. We have also an app called Parks. You can download it. You can do missions, get free stuff, and then you can explore the place much faster with it.”

Sixteen distinct worlds take visitors through dazzling neon cities, glowing gardens, melting neighborhoods and robotic light shows.

There are four primary areas – Immersive worlds, the Gaming zone, Creator zone, and Snacks and Shopping.

“So, basically, we have four primary zones. Every zone have its own inspirations. As we said here, this is District X. District X is inspired by social media, memes, fashion and music. So basically, as you can see in this place, we have plenty of AI experience. Here at You Design, you can design your own tunes with your vocals. You can see what your voice looks like. It’s weird. And we like here to bring new stuff. So, people get kind of confused here,” says Abdulwahid.

There are around 50 exclusive gaming stations featuring immersive games and arcade experiences. In the creator zone, victors can design their own digital shoes using voice technology. If it’s interactive gameplay you’re after, head to the Hyper K area.

The House of Hype in Saudia Arabia opened in January and is a permanent venue and costs 89 Saudi Riyals to enter (approximately $24).

This article was provided by The Associated Press.

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[Digital Garden at House of Hype]

[House of Hype ‘icons’ dancing]

[Icon’ dancing on the digital pyramid]

[Exterior of House of Hype]

[Abdulrahman Abdulwahid, Supervisor at House of Hype, playing the selfie game]

Abdulrahman Abdulwahid (interview): “We like to call it, ‘wonderverse’. We are trying to get the most out of, the creative people in the industry. We have dancers here. We have, we like to call it icons. Icons, which is dancers. We have public speakers. We have just people trained to interact with our visitors to make them feel happy, ask them random questions, give them challenges. We have also an app called parks. You can download it. You can do missions, get free stuff, and then you can, explore the place much faster with it.”

[NFT market]

[Abdulwahid]

[Button being pressed and shoes being created by a machine on-screen]

Abdulrahman Abdulwahid (interview): “So, basically, we have four primary zones. Every zone has its own inspirations. As we said here, this is District X. District X is inspired by social media, memes, fashion and music. So basically, as you can see in this place, we have plenty of AI experience. Here at You Design, you can design your own tunes with your vocals. You can see what your voice looks like. It’s weird. And we like here to bring new stuff. So, people get kind of confused here.”

[House of Hype supermarket, products on display]

[House of Hype’s Asia town]

[Harajuju Restaurant and shop]

Ibrahim Mobrio (interview): “The shop is called Harajuku, and Harajuku is a Japanese word. That means it’s a small city. Or it is a small town in Tokyo. It’s called Harajuku is full of vibe and different cultures. So our shop here, all groceries at the same time, it’s a restaurant.”

[Digital graffiti being created by Abdulwahid]

Abdulrahman Abdulwahid (interview): “So, this is the final zone here. It’s called Hyper K. Hyper K is all about games. It’s about interactive games. You can play with your body here. That’s what’s most special about Hyper K. Hyper K is exclusivity for House of hype. It’s games based on AI. You can play individually and you can play with your friends too, here.”

[Abdulwahid playing a game]

[House of Hype Arcade games]

Taim Odeh (interview): “Exclusive, being exclusive is really nice (the arcade games). It gives, it gives the place, a huge advantage over other places because you come here, if you want to come here, you’re coming here for mostly the exclusive.”

[House of Hype mascot Sharkie]

[Hyper machine]

[House of Hype light dome]

This script was provided by The Associated Press.