Lowriding is more than just cars, it’s about family, culture, and pride for US Latinos

Category: (Self-Study) Lifestyle/Entertainment

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A movement of cultural expression with origins in Mexican American and Chicano communities, lowriding is a way for a person to show their pride, family, and culture.

Lowriding is the customization of a vehicle from the tires to the sound system with vivid designs and colors. Unlike hot rods or muscle cars, which have been modified to have big tires and go fast, in the lowrider community, with little resources, they modified the cars to go “low and slow.”

For Luis Martinez, competing in lowriding bike and car competitions is about more than glory and bragging rights. His participation in lowrider clubs in the Chicago area has been like one big family and a source of mutual support.

“It just starts with the metal,” said Martinez, who got his introduction to lowrider culture when his mother took him to a flea market. He had his first bike when he was 12.

“To me, it’s about expressing my art and what I can do with my own hands,” Martinez told The Associated Press as he polished at his home in Mishawaka, Indiana.

Lauren Pacheco, the co-founder and co-curator of the Slow and Low Chicago Low Rider Festival, described lowriding as a global multibillion-dollar phenomenon of self-expression and innovation.

“The lowriding movement is really a cultural expression,” Pacheco said. “It’s a marvel of mechanical innovation. It is the beautiful artistry in the creative practice of muralism, storytelling, and upholstery.”

It’s a legacy that Sonia Gomez wants for her 8-year-old son, Daniel Marquez. His late father, Alberto Marquez, had been a member of the Chicago area lowrider club. Too young to drive the car left to him by his father, Daniel has a lowriding bike that is more of a memorial to his dad.

The family will do an ofrenda, a display often associated with Mexican Dia de los Muertos celebrations, when local lowriding festivals are held. As part of the ofrenda, Daniel will take an image he has with his father on a lowriding bike and place it next to his actual bike, which he named “Wishing on a Star.”

This article was provided by The Associated Press.

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[Low rider car and bicycle]

Lauren Pacheco (interview): “The lowriding movement is really a cultural expression that has its origin and roots in the Mexican-American Chicano community, and it’s a marvel of mechanical innovation. It is the beautiful art or artistry and the creative practice of muralism and storytelling and upholstery. And it’s really a, you know, no pun intended, a vehicle for uplifting a cultural identity.”

[Lauren Pacheco, co-founder of Slow and Low Chicago Lowrider festival looking through picture book]

[Daniel Marquez, USO Car club member on his lowrider bicycle next to dad’s lowrider]

[Luis Martinez, USO Car club member, wiping down his lowrider bicycle]

Luis Martinez (interview): ” It just starts with some metal. They’re just metal tubes. And to me, it’s it’s my way to expressing my art and what I can do with my own hands.”

[Luis Martinez, USO Car club member, wiping down his lowrider bicycle]

Luis Martinez (interview): “To me, the bike is basically like where all the young ones start. A lot of people start with the bikes, then eventually they move on to cars.”

[Luis Martinez’s lowrider bicycle spinning on turntable]

Luis Martinez (interview): “This one is original from original lowrider from 2003, is when I got it. At that time they there were just built out of magazines.”

[Details of Luis Martinez’s lowrider bicycle]

Luis Martinez (interview): “I did a lot of work to this. So it makes me proud to see people, you know, saying, hey, this is a really nice bike or like to me show off my work that I’ve done.”

[Luis Martinez, USO Car club member, wiping down his lowrider bicycle]

Lauren Pacheco (interview): “I think what’s really fascinating about the ways in which expression is sort of presented through the cars and the motorcycles and bicycles is, you know, the sort of touch points that individuals have with Americanism, right? Being an American.”

[Daniel Marquez playing with this dad’s lowrider car]

Daniel Marquez (interview): “We would either go on a cruise with my uncle, or we would go to actual car shows. And my mom would be there, I would be back there all squished with my legs.”

[Daniel Marquez showing a picture of him and his dad]

[Daniel Marquez and dad next to bicycle]

Lauren Pacheco (interview): “What I find the most fascinating and sort of lovely part of the lowrider movement is how sort of family oriented the community is, right? And so in many respects it’s this sort of generational sort of passing down, right. Either sort of the ideology of it, or an actual object, a car or a plaque. And that is really, in my opinion, the most sort of precious part of this creative practice.”

[Daniel Marquez with his lowrider bicycle]

Lauren Pacheco (interview): “The lowrider movement has allowed the Mexican-American community, the Chicano community, to really find a position in and an American story and an American history.”

[Lauren Pacheco looking through picture book]

This script was provided by The Associated Press.